You Are What You Like

It was just a matter of time until someone realized that Facebook is a treasure trove of psycho-social data. When people are active on Facebook, liking this and that, it can create a pretty interesting picture of a person’s personality. With each  press of the Like button, I’m aware that I’m contributing to a highly revealing database of my predilections – my political leanings, my consumer interests, and what kind of news stories grab my attention.

WolframAlpha was one of the first to offer a social analytics tool for regular folk to mine their own data, but it mostly provides summary statistics. Now, real scientists from the University of Cambridge have uncovered deeper and more meaningful conclusions from a person’s Likes. I was pretty surprised at how accurate their tool was for me. Try it out for yourself.


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